Shifting market perceptions
O’Shea is focused on ensuring CFC supports businesses with the full breadth of its product offering, as it continues to innovate and expand coverage. “We’re recruiting, in all our geographies, senior representatives of those different products and then it’s about time and talking and getting out there and sitting with our brokers, who we love, and getting them to know everything that we’re doing,” she said. “Our brokers really value us for all of our different products, but it’s probably more the broader market perception and talking to people like you, for example, and making sure you’re aware.”
