The insurer asserts that Progressive Towing & Hauling’s use of a similar logo – matching the stylized font and blue color – on its trucks and marketing materials is unauthorized and likely to cause confusion, mistake, and deception among the public, falsely suggesting an association or sponsorship by Progressive. The complaint states that the defendant’s services, including towing, winching, jump-starts, fuel delivery, vehicle lockout, and flat tire changes, are similar to those offered through Progressive’s 24/7 Roadside Assistance program, which is an extra coverage available to Progressive policyholders.
Progressive Insurance sues Maryland towing company over trademark
