{"id":3758,"date":"2026-01-28T05:31:25","date_gmt":"2026-01-28T05:31:25","guid":{"rendered":"https:\/\/www.insuracarelife.com\/blog\/price-shocks-digital-shifts-put-insurers-loyalty-playbook-to-the-test\/"},"modified":"2026-01-28T05:31:25","modified_gmt":"2026-01-28T05:31:25","slug":"price-shocks-digital-shifts-put-insurers-loyalty-playbook-to-the-test","status":"publish","type":"post","link":"https:\/\/www.insuracarelife.com\/blog\/price-shocks-digital-shifts-put-insurers-loyalty-playbook-to-the-test\/","title":{"rendered":"Price shocks, digital shifts put insurers\u2019 loyalty playbook to the test"},"content":{"rendered":"<div>\n<p>Customers who begin their interaction via an insurer\u2019s app are 46% more likely to say they had a seamless experience than those who start by phone or through an agent. Overall, 47% of all insurance policy buyers now purchase through digital channels, compared with 35% through agents and 17% via call centers. When customers have an excellent digital experience (an overall satisfaction score of 801 or higher on a 1,000\u2011point scale), 92% say they definitely will use digital channels again; when the digital experience is poor (500 or less), that drops to 40%. For insurers, that makes digital experience design a core underwriting and retention lever, not just a tech project.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customers who begin their interaction via an insurer\u2019s app are 46% more likely to say they had a seamless experience than those who start by phone or through an agent. Overall, 47% of all insurance policy buyers now purchase through digital channels, compared with 35% through agents and 17% via call centers. When customers have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1027,374,2377,2378,507,848,2376,2375,703],"class_list":["post-3758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital","tag-insurers","tag-loyalty","tag-playbook","tag-price","tag-put","tag-shifts","tag-shocks","tag-test"],"_links":{"self":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/posts\/3758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/comments?post=3758"}],"version-history":[{"count":0,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/posts\/3758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/media\/3759"}],"wp:attachment":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/media?parent=3758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/categories?post=3758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/tags?post=3758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}