{"id":4303,"date":"2026-04-23T19:19:20","date_gmt":"2026-04-23T19:19:20","guid":{"rendered":"https:\/\/www.insuracarelife.com\/blog\/agency-accuses-everquote-of-hijacking-its-name-in-google-ads\/"},"modified":"2026-04-23T19:19:20","modified_gmt":"2026-04-23T19:19:20","slug":"agency-accuses-everquote-of-hijacking-its-name-in-google-ads","status":"publish","type":"post","link":"https:\/\/www.insuracarelife.com\/blog\/agency-accuses-everquote-of-hijacking-its-name-in-google-ads\/","title":{"rendered":"Agency accuses EverQuote of hijacking its name in Google ads"},"content":{"rendered":"<div>\n<p paraeid=\"{6c8b6c7b-ea0e-47b5-a6a5-6384ae1c6e01}{144}\" paraid=\"1735040687\">Here is where the trouble begins, at least as Solo tells it. In or around June 2025, the agency claims EverQuote paid Google to run a sponsored ad that popped up as the very first result whenever someone searched &#8220;solo insurance.&#8221; The ad, according to the complaint, was headed &#8220;Solo Insurance?&#8221; Click it, and you were allegedly whisked away to usautoinsurancenow.com, a site offering &#8220;auto insurance quotes online&#8221; from a lineup of Solo&#8217;s competitors. The footer, Solo says, read &#8220;Copyright \u00a9 EverQuote, Inc.&#8221; The landing page even nudged Missouri visitors to enter their ZIP code and &#8220;drop your rate in Saint Peters [Missouri] today!&#8221;<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here is where the trouble begins, at least as Solo tells it. In or around June 2025, the agency claims EverQuote paid Google to run a sponsored ad that popped up as the very first result whenever someone searched &#8220;solo insurance.&#8221; The ad, according to the complaint, was headed &#8220;Solo Insurance?&#8221; Click it, and you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[863,3055,1393,3052,3054,3053],"class_list":["post-4303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-accuses","tag-ads","tag-agency","tag-everquote","tag-google","tag-hijacking"],"_links":{"self":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/posts\/4303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/comments?post=4303"}],"version-history":[{"count":0,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/posts\/4303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/media\/4304"}],"wp:attachment":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/media?parent=4303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/categories?post=4303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/tags?post=4303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}