{"id":4857,"date":"2026-06-21T10:12:25","date_gmt":"2026-06-21T10:12:25","guid":{"rendered":"https:\/\/www.insuracarelife.com\/blog\/are-wealth-managers-muscling-in-on-personal-lines\/"},"modified":"2026-06-21T10:12:25","modified_gmt":"2026-06-21T10:12:25","slug":"are-wealth-managers-muscling-in-on-personal-lines","status":"publish","type":"post","link":"https:\/\/www.insuracarelife.com\/blog\/are-wealth-managers-muscling-in-on-personal-lines\/","title":{"rendered":"Are wealth managers muscling in on personal lines?"},"content":{"rendered":"<div>\n<p paraeid=\"{b784ea87-d930-4fb0-8ca4-ea3f519f289e}{26}\" paraid=\"1338160290\">The RIA channel is targeting the other end \u2014 and it is the more valuable one. Cerulli Associates estimated in its 2026 US Retail Investor Solutions report that mass-affluent households alone, those with between $100,000 and $2 million in financial assets, represent a $25 trillion wealth opportunity across approximately 46.9 million households. These are households with multiple properties, umbrella requirements, valuable collections, and a strong preference for dealing with advisors they already trust. Over 75% of wealthy clients carry excess liability protection, and 60 to 65% prefer multi-line bundled coverage, according to market data \u2014 exactly the complex, relationship-dependent coverage profile that financial planners are best positioned to identify and address in a single conversation.\u00a0<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The RIA channel is targeting the other end \u2014 and it is the more valuable one. Cerulli Associates estimated in its 2026 US Retail Investor Solutions report that mass-affluent households alone, those with between $100,000 and $2 million in financial assets, represent a $25 trillion wealth opportunity across approximately 46.9 million households. These are households [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[588,3842,3843,587,3841],"class_list":["post-4857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-lines","tag-managers","tag-muscling","tag-personal","tag-wealth"],"_links":{"self":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/posts\/4857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/comments?post=4857"}],"version-history":[{"count":0,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/posts\/4857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/media\/4858"}],"wp:attachment":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/media?parent=4857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/categories?post=4857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/tags?post=4857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}