{"id":4893,"date":"2026-06-25T19:25:41","date_gmt":"2026-06-25T19:25:41","guid":{"rendered":"https:\/\/www.insuracarelife.com\/blog\/allstate-and-sec-deepen-historic-relationship-with-investment-in-womens-sports\/"},"modified":"2026-06-25T19:25:41","modified_gmt":"2026-06-25T19:25:41","slug":"allstate-and-sec-deepen-historic-relationship-with-investment-in-womens-sports","status":"publish","type":"post","link":"https:\/\/www.insuracarelife.com\/blog\/allstate-and-sec-deepen-historic-relationship-with-investment-in-womens-sports\/","title":{"rendered":"Allstate and SEC deepen historic relationship with investment in women&#8217;s sports"},"content":{"rendered":"<div>\n<p>BIRMINGHAM, Alabama and NORTHBROOK, Ill. (June 25, 2026) \u2013 Allstate and the Southeastern Conference (SEC) today announced an extension of its multi-year official sponsorship with an emphasis on elevating women\u2019s sports across the conference.<\/p>\n<p>The agreement, through Disney Advertising, is headlined by the launch of the Allstate SEC Women\u2019s Champions Cup, a flagship competition celebrating excellence across 10 women\u2019s sports at all 16 SEC universities. The expanded sponsorship builds on Allstate\u2019s longstanding relationship with the SEC, including continued support of all SEC sports, a title sponsorship of next year\u2019s SEC Nation bus and a presenting sponsorship of the SEC awards, which recognizes over 1,000 student-athletes across 22 sports annually.<\/p>\n<p>As the title sponsor of the new SEC Women\u2019s Champions Cup and the Official Insurance Sponsor of the SEC, Allstate will help spotlight the achievements of SEC women student-athletes through a year-long competition where schools earn points based on their teams\u2019 performance in regular and postseason play. The school with the highest point total at the end of the academic year will be recognized as the overall champion.<\/p>\n<p>In addition to the Champions Cup:<\/p>\n<ul class=\"wp-block-list\">\n<li>Allstate is the first entitlement sponsor of the Allstate SEC Women\u2019s Volleyball Tournament.<\/li>\n<li>Allstate is the broadcast presenting sponsor of the SEC Women\u2019s Soccer Tournament on SEC Network, amplifying visibility for one of the conference\u2019s fastest-growing sports.<\/li>\n<li>Allstate also maintains its position as an official sponsor for all conference championship events.<\/li>\n<li>With positions in many of the above events, Allstate continues its robust presence on all SEC Network linear, social and digital platforms as well.<\/li>\n<\/ul>\n<p><strong>Elizabeth Brady, Allstate chief marketing, innovation, customer and communications officer<\/strong>:<\/p>\n<p>\u201cOur work with the SEC reflects a shared focus on supporting student-athletes across the conference. As women\u2019s sports continue to set new standards for competition, connection and fan engagement, Allstate is proud to help provide the consistent visibility and support these athletes and championships deserve.\u201d<\/p>\n<p><strong>Greg Sankey, SEC Commissioner<\/strong>:<\/p>\n<p>\u201cWe are grateful to continue and deepen our relationship with Allstate through its extended commitment to the Southeastern Conference and particularly its support of women\u2019s sports across the SEC. The meaningful support provided by SEC universities to women\u2019s sports programs supports a national level of women\u2019s athletics success that is widely respected.\u00a0This expanded sponsorship with Allstate will further elevate those achievements and provide valuable resources to sustain and grow the SEC\u2019s future success in women\u2019s sports.\u201d<\/p>\n<p>Allstate\u2019s longstanding support of collegiate athletics is part of its commitment to empowering young people to lead in their communities. Allstate has been a proud member of the college athletics community for 20 years through its university and conference sponsorships, academic scholarships and community impact initiatives. Since 2005, the Allstate Good Hands Nets program has raised millions of dollars in scholarships with every field goal and extra point scored. Allstate recently upped the donations for each kick, funding more scholarships for student-athletes across all sports. Since 2008, the Allstate Good Works Teams have honored hundreds of student-athletes for their service off the field, supporting causes such as youth empowerment and hunger relief. For more than 20 years, the company has been the title sponsor of the Allstate Sugar Bowl, one of the premier events in college football.<\/p>\n<p><strong>About the Southeastern Conference<\/strong><\/p>\n<p>A pioneer in the integration of higher education and athletic competition, the Southeastern Conference is a leader for intercollegiate athletics in the 21st century.\u00a0 Since its formation in 1933, the SEC has achieved stature and stability by designating governing\/voting power to the presidents of the member institutions. These university leaders determine the policies of the conference and through the years this involvement has been the principal source of strength in the evolution of the SEC.\u00a0 Throughout its history, the SEC has provided leadership on the vital issues facing intercollegiate competition.\u00a0 Alabama, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi, Mississippi State, Tennessee and Vanderbilt have been in the SEC since its formation in 1933.\u00a0 The league has expanded three times, adding Arkansas and South Carolina in 1991, Missouri and Texas A&amp;M in 2012, and Oklahoma and Texas 2024.<\/p>\n<p><strong>About Allstate<\/strong><\/p>\n<p>The Allstate Corporation (NYSE: ALL) protects people from life\u2019s uncertainties with affordable, simple and connected protection for\u00a0<strong>autos<\/strong>,\u00a0<strong>homes<\/strong>, <strong>electronic devices<\/strong>, and\u00a0<strong>identities<\/strong>. Products are available through a broad distribution network including Allstate agents, independent agents, major retailers, online, and at the workplace. Allstate has more than 212 million policies in force and is widely known for the slogan \u201cYou\u2019re in Good Hands with Allstate.\u201d For more information, visit\u00a0<strong>www.allstate.com<\/strong>.<\/p>\n<p>&#13;<br \/>\n\t\t\t\t<span class=\"post-views-icon dashicons dashicons-visibility\"\/> <span class=\"post-views-label\">Post Views:<\/span> <span class=\"post-views-count\">19<\/span>&#13;\n\t\t\t<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BIRMINGHAM, Alabama and NORTHBROOK, Ill. (June 25, 2026) \u2013 Allstate and the Southeastern Conference (SEC) today announced an extension of its multi-year official sponsorship with an emphasis on elevating women\u2019s sports across the conference. The agreement, through Disney Advertising, is headlined by the launch of the Allstate SEC Women\u2019s Champions Cup, a flagship competition celebrating [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1361,3890,2820,1221,1783,3595,1731,1730],"class_list":["post-4893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-allstate","tag-deepen","tag-historic","tag-investment","tag-relationship","tag-sec","tag-sports","tag-womens"],"_links":{"self":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/posts\/4893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/comments?post=4893"}],"version-history":[{"count":0,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/posts\/4893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/media\/4894"}],"wp:attachment":[{"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/media?parent=4893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/categories?post=4893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insuracarelife.com\/blog\/wp-json\/wp\/v2\/tags?post=4893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}